Today on the show we’re continuing our Power Play series, where Jayson gives you advice on the different aspects of life and business to help you become a top dog! Today Jayson talks about how to build a successful long lasting brand. Jayson discusses what he and his company went through while creating a new brand for themselves, and the struggles that come along with it, and why he’s so excited for the new direction. He also talks about some other brands and why they’ve been so successful.

Highlights:

Promote yourself enough that the people around you get annoyed

Focus on the people that believe in you

The three rules for building a successful brand internally

Story of creating a new brand for Pink Energy

Don’t feed into the hate, focus on helping the customer instead

Figure out your company’s focus

Create a 40 second elevator pitch

You have to be all in on your brand

What is your brand’s mission?

And much more…

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another

level of your game!

It’s all Real Life Stories! It’s You vs You!

Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

The Jordan Harbinger Show – Check out jordanharbinger.com/start for some episode recommendations

Bambee – Visit bambee.com/underdog

ShipStation – Ship more in less time with ShipStation.com use my offer code, TRUEUNDERDOG to get a 60-day free trial

Credit Karma Credit Cards – Go to CreditKarma.com or the Credit Karma app to find the card for you

Audible – Visit Audible.com/thebiglie

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we’re replaying an episode from 2020 with the country barbie, Becca Bowen. Becca has an unstoppable attitude that has not only allowed her to become a country star, but also got her to the top of the Ms. Bikini Fitness championship. Becca talks about the stigma of being a single mom, and how she tries to squeeze as much out of life as she can. She also talks about how happiness is found in experiences and the people around you.

Highlights:

How Becca started singing

Who Becca’s musical inspirations are

Becoming the reigning Ms. Bikini Fitness United States

The stigma of being a single mom

Why we need to live every moment like it’s our last

Squeezing as much out of life as possible

How every decision affects your life and the lives around you

What you absorb changes your mindset

And much more…

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another level of your game!

It’s all Real Life Stories! It’s You vs You! Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Mentioned in the Episode:

Instagram: https://www.instagram.com/becca_bowen_/?hl=en

Twitter: https://twitter.com/becca_bowen_

Facebook: https://www.facebook.com/beccabowenmusic

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show Jayson is talking with Aiden Hutchinson, Detroit Lions defensive end. Aiden was selected #2 overall in the 2022 NFL Draft. He is a strong believer in manifesting what you want in life and putting in the work, making sacrifices, and giving everything you have to those goals.

Jayson talks with Aiden about what it’s like heading into a struggling Detroit Lions defense, how he is going to try and be a leader on this team, not with his words, but with his actions. Aiden also talks about feeling the winning spirit in the air of Detroit this year with the moves they’ve made.

Highlights:

Aiden playing at the same college as his dad

Hard work beats talent every time

Being forgotten in Aiden’s Junior year due to injury

Controlling the controllables and giving 100% every play

Having the confidence in yourself to achieve greatness

Aiden’s leadership qualities he’s bringing to Detroit

Going against the next level of competition

Manifesting a perfect rookie season

Dealing with the hype, coming to Detroit

Feeling the winning spirit in the air

You need to put the work in to manifest properly

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another level of your game!

It’s all Real Life Stories! It’s You vs You!

Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

The Jordan Harbinger Show – Check out jordanharbinger.com/start for some episode recommendations

Faherty – Head to fahertybrand.com/trueunderdog and use code TrueUnderdog at checkout to get 20% OFF!

ExpressVPN – Visit my exclusive link ExpressVPN.com/trueunderdog and you can get an extra 3 months FREE on a one-year package.

Audible – Visit Audible.com/thebiglie

Credit Karma Credit Cards – Go to CreditKarma.com or the Credit Karma app to find the card for you

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌

Guest Social Handles / Links In The Episode:

Website: https://app.mykeylive.com/keychain/profile/aidanhutchinson

Instagram: https://www.instagram.com/aidanhutch97/?hl=en

Twitter: https://twitter.com/aidanhutch97

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we’re talking with Denver Broncos punter, Sam Martin. Jayson, along with co-host John LeBlanc, talk to Sam about being the first punter in Appalachian State history to receive a scholarship for kicking. However, Sam didn’t start as a punter in college, he began his college career being second best as a field goal kicker.

Sam used that challenge to create his own map, and start punting for the team, which led to his success, and eventually landed him a spot in the NFL. Sam believes in keeping a positive outlook on life, and gaining a fresh perspective whenever he can.

Highlights:

Breaking the punter stereotypes in football
Growing up playing soccer
Being the first kicker in Appalachian State to get a scholarship
Struggling to become a great kicker
Learning to punt sophomore year, and becoming a starter
How Sam created his own map in his career
Using your past failures as a guide for future problems
The value of gaining perspective
And so much more…

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another level of your game!

It’s all Real Life Stories! It’s You vs You!

Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

Faherty – Head to fahertybrand.com/trueunderdog and use code TrueUnderdog at checkout to get 20% OFF!

The Jordan Harbinger Show – Check out jordanharbinger.com/start for some episode recommendations

Open Door Capital – Go to investwithodc.com to learn more!

ExpressVPN – Visit my exclusive link ExpressVPN.com/trueunderdog and you can get an extra 3 months FREE on a one-year package.

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌

Learn more about your ad choices. Visit https://megaphone.fm/adchoices

Today on the show we’re talking with previous free safety for the Detroit Lions, Tavon Wilson about the difficulties he endured while growing up in the hood. Tavon talks about how he finds the extra motivation he needs, and who he can always look to in his life for inspiration.

Tavon discusses what it’s like to go to the Super Bowl, and getting to share that experience with the most important people in his life. Tavon wasn’t invited to the NFL combine, but he knew he was better than the majority of those players, so he used the fact that he wasn’t invited to push himself even further.

Highlights:

Growing up without a proper support system
Using that tough situation to become a better person
How Tavon created his own supportive environment
What position Tavon played in college and how that evolved into safety
Not getting invited to the NFL combine was the best thing that could have happened
The feeling of winning the Super Bowl
Not getting challenged by coaches until the NFL
How Tavon reacts to the haters in his life
And much more…

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another level of your game!

It’s all Real Life Stories! It’s You vs You!

Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

The Jordan Harbinger Show – Check out jordanharbinger.com/start for some episode recommendations

Open Door Capital – Go to investwithodc.com to learn more!

ExpressVPN – Visit my exclusive link ExpressVPN.com/trueunderdog and you can get an extra 3 months FREE on a one-year package.

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌

Guest Social Handles / Links In The Episode:

Instagram: https://www.instagram.com/tavon.wilson/?hl=en

Twitter: https://twitter.com/tavonwilson?lang=en

Learn more about your ad choices. Visit https://megaphone.fm/adchoices

Today on the show we have David Meltzer, the CEO of Sports 1, a sports marketing firm which he co-founded with hall of fame quarterback, Warren Moon. David talks about how when he was a kid, the only problems he had were money problems, and that was something that he wanted to fix.

David talks about how he went to law school and became a successful lawyer, but it wasn’t exactly what he wanted to be doing, so he quit and started selling “the internet” in 1992. He was on top of the world, creating business in Silicon Valley. Then in 2008 everything came crashing down. David surrounded himself with the wrong people and started losing sight of the values that got him to where he was.

David now has a better understanding of what helped him become successful and stay successful, a mix between money and faith. David now has 4 books out, helping other people get to where he is at now, Connected to Goodness, Compassion in Capitalism, Creating the Life You Love, and Gametime Decision Making.

Highlights:

Creating your millionaire aspirations
Having the ability to adapt and change will make you money
Valuing money in an unhealthy way
How David shifted his paradigm and revalued his life
How Rocky Balboa changed David’s life at his lowest point
Combining faith and money to live a fulfilling life
Using money to shop for the right things in life (helping others)
Teaching our kids how to achieve their dreams and experience life
Why pursuing your dreams creates happiness in your life

GET A COPY OF OWN YOUR POWER – AN AMAZON’S NUMBER 1 BOOK RELEASE!

Immerse yourself with 8 key life-changing principles, worksheets to create your own map, and how to reach another level of your game!

It’s all Real Life Stories! It’s You vs You!

Warning: This book is not suitable for pessimists, excuse-makers, and haters!

SPONSORS:

PINK ENERGY is the leading solar energy company installing solar panels and solar power for homes.

Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers

Social‌ ‌Media:‌

Check out Jayson’s website: https://www.jaysonwaller.com/ ‌

Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog

True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.

Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌

Guest Social Handles / Links In The Episode:

Website: https://dmeltzer.com/

Books: https://www.amazon.com/David-Meltzer/e/B00KH9W2SC%3Fref=dbs_a_mng_rwt_scns_share

LinkedIn: https://www.linkedin.com/in/davidmeltzer2

Instagram: https://www.instagram.com/davidmeltzer/

Twitter: https://twitter.com/davidmeltzer

Facebook: https://www.facebook.com/davidmeltzer11

Learn more about your ad choices. Visit https://megaphone.fm/adchoices