Today on the show we’re talking with Tucker Max, founder and former CEO of Scribe Media. We discuss the importance of believing in the skills that you have, and knowing how to use them effectively. We talk about how Tucker was fired from his family business when his dad valued loyalty over good work.Writing a book is not an easy thing to do, especially when you’re someone who is busy and don’t have a lot of time to work on it. That’s where Scribe Media comes into play, they help identify what the book will be about, and how to get it written with the least friction. Scribe has 3 questions you need to answer to create a great book: ‘What do you want?’, ‘Who are you trying to serve?’, and ‘What do you have to say that matters to those people?’.Authenticity is hard to come by, and when employees, investors, or co-workers see that you are being honest and forward with them, that incurs a lot of respect. Tune in to hear how Tucker Max turned authenticity into success!

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/

Mentioned in the Episode:

Tucker’s Website – https://www.tuckermax.com/

Scribe Media – https://scribemedia.com/

Tucker’s Twitter – https://twitter.com/tuckermax?lang=en

Tucker’s Facebook – https://www.facebook.com/TuckerMax/

Timestamps:

1:22 – Most Egotistical in High School

3:11 – Seeing the Flaws in Yourself

:02 – Getting the Attention of MTV

8:35 – Fired From the Family Business

11:20 – Firing Yourself

16:04 – Recognizing When to Bring Someone Else on

18:19 – One Simple Question

22:31 – Discovering Your Learning Style

26:46 – Following Authenticity

27:31 – Steps for a Successful Book

32:15 – Business Through Covid

34:02 – Scribe Holiday Parties

36:56 – Be Clear With Your Company Culture

This episode we’re talking with Jayson’s 22 year old daughter Hannah Waller. Tune in to hear a different perspective on some of the stories you’ve heard Jayson tell. Listen to Hannah and Jayson go back through their relationship as father daughter telling some of their fondest and funniest memories of each other.Hannah is the first generation of Waller to graduate traditional high school, and Jayson couldn’t be more proud. It’s an accomplishment you’ll never forget, something that Jayson didn’t want Hannah to miss out on.Get an inside scoop on the Waller household, and learn what it takes to raise a daughter!

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/

Today on the show we’re talking with professional racecar driver, Josef Newgarden. Josef has won the Indie series twice, he has been racing since he was a kid, and he didn’t finish high school or college!We talk about how nothing can hold you back, including being an introvert. Josef had to step out of his comfort zone, and interact with the team in order to create chemistry, to work together better on race day! Josef also lost his first sponsor he ever had, he thought that was the end of his season, but another company stepped in and believed in what Josef could do. He went on to win the championship that year.Having passion for what you do, becoming obsessed with beating the competition, not letting failures become deterrents, but using them to fuel your passion; that is what Josef brings to the table in today’s interview, and everyday he races.Pushing yourself, believing in yourself, and stepping out of your comfort zone will get you to new heights you didn’t think were possible.

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/

Mentioned in the Episode:

Rick’s Book, The 21 Keys to Success: Ridin’ with Rick: https://www.amazon.com/Success-Kolie-Crutcher-Freeway-Ricky/dp/0981464343

Rick’s Instagram: https://www.instagram.com/freewayricky/?hl=en

Rick’s Facebook: https://www.facebook.com/TheRealFreewayRickRoss/

Freeway Enterprise Website: https://freewayenterprise.com

Timestamps:

1:03 – Josef’s Upbringing

3:52 – Excited by the Challenges

6:13 – 20% Talent, 80% Passion

9:17 – Selling Yourself

14:19 – Empowering “No”

17:45 – All About the People

21:20 – Passion Beyond Anyone Else

26:52 – Love the Challenges

29:01 – Marrying a Disney Princess

34:02 – Becoming a Father

35:21 – Jayson Meeting His Wife

39:12 – Josef’s YouTube Channel

Join Jayson Waller, and Joe Caban for a special inappropriate and explicit Christmas. They talk about everything that they enjoyed about past Christmases, great traditions that have been set, and how Power Home Solar handled a virtual Christmas this year.What’s your favorite Christmas movie? Jayson and Joe talk about what movies they watch every year with their families, what their favorite Christmas song is, and some funny Christmas stories.

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/

Timestamps:

2:23 – Favorite Christmas Song

3:40 – Power Home Virtual Christmas Party

7:28 – Hope Match

11:29 – History of Power Home Parties

15:09 – Best/Funniest Awards Given

17:21 – Best Christmases

18:57 – Funniest Christmas Gift

23:12 – Joe’s Past Christmas

25:55 – How Jayson and Joe Met

28:53 – Holiday Traditions

32:37 – Christmas Movies

34:40 – Perfect Christmas Vacation

36:30 – What You Don’t Know About Jayson Waller

Today on the show Jayson is talking with “Freeway” Rick Ross, former LA drug kingpin, and author of both The 21 Keys to Success: Ridin’ with Rick and Freeway Rick: The Untold Autobiography. They are talking about Rick’s life before he went to prison, and what led him there. They talk about how Rick almost became the king of hip hop, meeting Dr. Dre as a 17 year old kid.Growing up Rick always knew he was going to prison, he had decided that for himself before it was even a reality. Everything in your life comes down to a decision, you can always make a choice to better yourself every single day.After being released from prison Rick was determined to turn his life around, he made a list of everything he was going to do to improve himself, and he is accomplishing everything on that list. Rick goes over his 3 keys to success, so anyone can have success, and happiness in life! 

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/ 

Mentioned in the Episode: 

Rick’s Book, The 21 Keys to Success: Ridin’ with Rick: https://www.amazon.com/Success-Kolie-Crutcher-Freeway-Ricky/dp/0981464343

Rick’s Instagram: https://www.instagram.com/freewayricky/?hl=en

Rick’s Facebook: https://www.facebook.com/TheRealFreewayRickRoss/

Freeway Enterprise Website: https://freewayenterprise.com 

Timestamps: 

1:47 – Early Days of Ricky Ross

4:07 – Family Members Who Raised Him

7:35 – Maximizing Your Situation

11:51 – Dealing Drugs

14:49 – Experience in 1980’s LA

18:23 – Missing Out on an Opportunity

20:48 – Lessons Learned

23:31 – Creating Your Own Reality

25:59 – Being Content30:14 – 3 Keys to Success

35:51 – Sacrifice Now, Benefit Later

Today on the show Jayson talks about being able to bend, but not break. To be able to take the hits with the wins. He discusses how making mistakes will teach you so much more than any of your successes will. You have a 100% survival rate on this Earth, you have gotten through every trouble you’ve ever had, you’re here!Rather than wallowing in the failures and mistakes that you’ve made, focus on getting yourself better, start working out, start learning something new, keep your mind busy and challenge yourself every single day! You will work yourself out of a rut in no time.There are lions and there are sheep, the lions don’t have to be entrepreneurs, or millionaires, or thought leaders. It’s someone who loves what they do and has passion every day. Those that are great, are no different than the average person, it’s just the mindset that they have in the morning, and when they go to sleep.Always grind, always stay positive, and strive to inspire yourself and the people around you. That’s success. 

Links:

Follow True Underdog on IG: www.instagram.com/true_underdog

Reach out to Jayson directly at jayson@trueunderdog.com

Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/

Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam

Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com

Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/ 

Timestamps: 

1:16 – What Are Your Going to Do About It

2:08 – There Is No Top Floor

4:24 – Tough Mentality

5:59 – Never Easy

8:00 – Inspiring the People Around You

10:15 – Business Is Black and White

12:18 – Take Control

14:02 – Keeping Yourself Aligned

16:43 – Utilize What You Learn

18:49 – Use Your Problems as Motivation