Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What?Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying.Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years. Links:

Follow True Underdog on IG: www.instagram.com/true_underdogReach out to Jayson directly at jayson@trueunderdog.comFollow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/Follow Jayson on Instagram: www.instagram.com/jaysonwallerbamCheck out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Mentioned in the Episode: Podcast Magazine: https://podcastmagazine.com/Steve’s Book, What is Your What: https://whatisyourwhat.com/Steve’s Website: https://steveolsher.com/To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free Timestamps: 1:33 – Childhood Impact on Becoming an Entrepreneur3:51 – Being Pushed Into Succeeding6:19 – Letting the What Find You10:26 – Magician in Enrolling People11:47 – What Inspired Steve to Continue Podcasting14:05 – Creating the Podcast Magazine20:23 – Marketing Your Show on Podcast Magazine24:30 – Staff at Podcast Magazine26:55 – Virtual New Media Summit30:03 – Overcoming Adversity35:48 – What is Steve’s What?39:17 – Jiu-Jitsu43:50 – Evolution of UFC